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Office Master takes on Promotive’s Customer Base

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OfficeMaster takes on Promotive’s Customer Base

Promotive, a Cantec Group company, ceased trading on March 31st 2022, and is working with OfficeMaster to ensure a smooth transition for their customers.

“We have teamed up with OfficeMaster’s Graphic Design, Print and Marketing team as an alternative supplier for our design and print customers. Our teams have worked closely together on previous projects so we know that our customers will be in excellent hands.” Paula O’Gorman, CMO Cantec Group.

From little acorns…

Following Cantec’s acquisition of SmartOffice in 2020 and the subsequent rebranding, we formed three divisions within the company. Docutec is the brand name of the managed print service while SmartOffice designs, develops and implements software automation solutions for backend business processes.

We launched Promotive as a full-service digital marketing agency providing the highest quality graphic design and marketing solutions. In addition, Promotive supported the marketing needs of the Cantec Group divisions of Docutec and SmartOffice.

These internal divisions have grown, requiring greater input from the marketing team to devise and deliver the marketing strategy. We took the decision to fully divert the resources of the marketing team to support Docutec and SmartOffice exclusively.


OfficeMaster – The Obvious Choice

Stemming from Cantec’s 30 year relationship with OfficeMaster, we turned to them to manage the design, print and marketing needs of our customers. A similar ethos and customer centric approach ensured that our customers would be well looked after.

Speaking at the announcement, Paula O’Gorman, Chief Marketing Officer stated: “The design and print department and my customers have been an integral part of my life for almost 20 years. I’ve had the pleasure of forming some wonderful friendships.”

Paula has worked with Dervela Linehan, Marina Murphy and Mike Conway of OfficeMaster to facilitate a smooth transition that will ensure all customers continue to receive the same great service that Promotive has always provided. The OfficeMaster team, led by Jacqui Kielthy and David Cooke, have embraced this opportunity and are looking forward to welcoming new customers.

The future is bright

Cantec Group was founded in 1994 as a photocopier dealership and has grown organically and through strategic acquisition. Paula played an integral role in the branding of the company and the development and implementation of a very successful marketing strategy. From three employees initially, we now have a team of 50 based between our offices in Cork, Limerick, Dublin and Mullingar in addition to our Waterford headquarters. Plans are well underway to meet our target of 100 employees by 2025 and to achieve international expansion with the assistance of Enterprise Ireland.

OfficeMaster, like Cantec, continues to evolve. Previously known as Fieldmaster, in 2019 the company undertook a complete rebrand to become ‘OfficeMaster, Work Happy’. This was to embrace the company’s ethos and facilitated the merging of its Waterford and Cork operations.

OfficeMaster take it from here – Different supplier but same excellent Service

OfficeMaster, located on the Quay in Waterford, have provided high quality graphic design and printing since the early 1990’s. They will celebrate the significant milestone of 50 years in business in 2023.

As a major provider of office supplies and furniture, they have diversified to become a leading office fit-out specialist offering advice on space planning and ergonomics as well as providing a comprehensive graphic design service. With two full-time graphic designers available, they are excited to embrace the potential growth of their already established design & print business afforded by the closure of Promotive.

Dervela, Marina and Mike have worked closely with Paula and her team to learn about the needs and wants of the various customers and are looking forward to continuing the high standard of work required. They offer the full range of graphic design and printing while the support team provide many other ‘while you wait’ services such as photocopying, scanning, laminating, and binding.

Dervela Linehan, Retail Manager, is excited about the opportunity of welcoming new customers into the OfficeMaster store: “While all our services can be provided remotely, via email communication and our delivery service, we do enjoy welcoming and meeting our customers on site to provide a truly personal and professional service”

You can contact the OfficeMaster team on (051) 876995 or

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